The Tire and Rubber Association of Canada (TRAC) is pleased to recognise outstanding individuals and businesses for their dedication and commitment to excellence in the tyre and rubber industry including end-of-life (ELT) tyre management and other businesses focused on sustainability
The TRAC Awards Ceremony took place following the Association’s Annual General Meeting on June 6, 2026, at the Association’s offices at the Alt Hotel Toronto Airport in Mississauga.
The 2024 Industry Leadership Awards recognised leadership in the following categories: Leader of the Year, Lifetime Achievement, Sustainability, and Young Leader.
“The Canadian tyre and rubber industries as well as ELT management businesses are filled with talent, experience, and history, and our 2024 winners prove it. We are pleased to celebrate six individuals who have demonstrated leadership and excellence, and whose contribution to the tyre and rubber industry in the areas of business, innovation, and sustainability had been simply outstanding,” said Carol Hochu, President and CEO of TRAC.
