The Tire Cologne 2024 -The Place to Be

THE TIRE COLOGNE 2024 is positioning itself from June 4th to 6th as the indispensable global meeting point for specialists of the tyre and wheel industry

As a trade fair with a focus on tyres and wheels that is without compare worldwide, the event presents itself as the number one platform for innovative solutions, the exchange of knowledge, and potential business. A total of more than 370 exhibitors will present their innovations in 2024.

In 2024, THE TIRE COLOGNE is registering an increase in the number of exhibitors by more than 85 per cent, which makes clear the increasing attractiveness of THE TIRE COLOGNE. With a foreign share of nearly 70 per cent for exhibitors and an anticipated 60 per cent for visitors, the trade fair offers a major international networking forum for the established and up-and-coming companies that are working together to design the industry of tomorrow.

The Circular Economy Forum in Hall 7 serves as a stage for discussions and the transfer of knowledge revolving around sustainable developments. Another highlight will be the signing of the Used Tire Resolution of the Allianz Zukunft Altreifen (AZuR) innovation forum, which sets the direction for future innovations in the industry.

International networking and industry insights

As a “Global Knowledge Leader”, THE TIRE COLOGNE provides extensive insight into the latest trends and technologies revolving around current themes like digitalisation or the circular economy. As the only trade fair focusing exclusively on the tyre industry, the TIRE COLOGNE is the hub for renowned brands and new actors from around the world. The trade fair covers the entire value creation chain with top exhibitors from the tire segment like Pirelli, Conti, Hankook, BKT, Falken, Nexen, Kumho, Sailun or Linlong and from the rims and wheels segments, such as Superior, Borbet, Alcar and Ronal as well as from commercial areas like Interpneu, Intersprint, Deldo, Gettygo, tyre24.com and retreading like Vipal, TRM, B&J Rocket Sale, and from the workshop segment like Hunter, Würth, Hazet, Hamaton, and Haweka. Exhibitors and visitors thus have access to an extraordinary presentation of the latest developments, which is of great value to both those involved individually and to the industry as a whole. 

THE TIRE COLOGNE is the place to be for the actors of the tyre industry, not only because of its technical orientation but also due to the broad portfolio of participants and the international atmosphere. Finally, the TTC addresses a large number of target groups of relevance for the industry, including manufacturers, service providers, wholesale, and import/export, the specialised trade with workshop, online commerce, and the trades, but also fleet managers, independent workshops, and automotive dealerships. Of these, a total of around 89 per cent are involved in the decision-making process. In the theme-specific areas of the trade fair, relevant content for these different target groups is illuminated and the latest technical applications as well as pioneering solutions are demonstrated live. THE TIRE COLOGNE thus also promises this year to become the pulsing competence and business centre revolving around tyres and wheels.