Portugal’s Valorpneu has recently completed several new projects focusing on ELT management, sustainability, and raising awareness
One of the projects includes Greenfest Braga and Valorpneu joining forces from 26 to 28 September in Praça da República, offering a broad program that focuses on sustainability for families and the general public. Activities included talks, workshops, showcookings, music and an eco-market. During the event, Valorpneu promoted environmental awareness, supporting the programme’s commitment to sustainable practices.
Valorpneu was also a part of ACAP’s “Agricultural Mechanisation – Strategies for a Sector in Transformation” forum, held on 9 September at CNEMA Santarém. The event examined key challenges in the sector, including technological innovation, automation, the ageing machinery fleet and business structure, and the need for targeted regulation and competitiveness measures.
On 21 September in Pegões, the 20th edition of the Yamaha Trophy took place, attracting 336 participants. During the event, Valorpneu had a chance to promote its “Na Pista pelo Ambiente” initiative, raising public awareness about proper tyre care. Valorpneo also promoted its initiatives at Autódromo do Algarve during the European Le Mans Series on 17–18 October and the final round of the 20th Yamaha Trophy on 18 October in Torres Verdas.
Another one of its projects was the 23rd Valorpneu Network Meeting, which took place from 10 to 11 November in Madeira. The event gathered network operators, partners, collaborators and stakeholders in Portugal to discuss sector-relevant issues and exchange experiences, challenges and opportunities.
Together with Jardim d’Areias, Valorpneu also organised children’s activities in Lisbon as part of the Triennale’s youth programme, introducing young participants to the world of recycling and demonstrating how used tyres can be creatively incorporated into play.
In November, Valorpneu also released a study highlighting the growing importance of RFID tags in tyre management, noting their adoption by major manufacturers in recent years. According to the Valorpneu study, RFID improves inventory control, real-time access to technical specifications and overall decision-making across the supply chain, offering a versatile solution that enhances tracking and management of both new and used tyres.
