Felix Magath, a German football legend has become a brand ambassador and investor of Pyrum Innovations AG
Football legend Felix Magath is joining Pyrum Innovations AG as brand ambassador and investor with immediate effect. The listed company based in Dillingen an der Saar is a technological pioneer in the field of pyrolysis and makes a significant contribution to the circular economy – especially in the recycling of end-of-life tyres and composite materials.
“I am convinced by the combination of technological pioneering spirit, entrepreneurial consistency and social relevance,” says Felix Magath. “I am looking forward to contributing my experience and my network to make Pyrum even better known – among investors, in industry and among political decision-makers. It is about making a real contribution to our country’s green tech offensive. We need companies like this to get back to the top of the world.”
Pascal Klein, CEO of Pyrum Innovations AG, also sees the partnership as a strong signal; “The fact that such a well-known personality as Felix Magath has chosen to actively support a young company like Pyrum is a great sign of confidence for us – and also a leap of faith. We hope that his charisma as a brand will help to bring our vision and technology closer to a broad public and decisively advance Pyrum.”
Thanks to its patented, energy-autonomous pyrolysis technology, Pyrum is able to recover high-quality raw materials such as oil, gas and carbon black from end-of-life tyres and plastic waste. According to the Fraunhofer Institute, CO₂ savings amount to 965 kg CO2 equivalent per tonne of used tyres – significantly above the previous industry average. Its customers and partners include BASF, Continental, Schwalbe, Michelin, Mercedes-Benz, Remondis and Suez. Pyrum has an international presence and is already working on ten new plants in Germany and abroad, which will be built in the medium term.
