Genan says that in a world where sustainability is paramount, the infrastructure we build today must not only meet current needs but also contribute to a greener future
Road construction, often a significant contributor to environmental impact, is now embracing innovation with GENAN ROAD+ PREMIXED — a more sustainable elastomer modifier for bitumen and asphalt. This product represents a shift towards a more responsible and eco-conscious approach to infrastructure development.
GENAN ROAD+ PREMIXED incorporates high-quality rubber powder from recycled tyres, providing enhanced durability for roads while reducing waste and cutting CO2 emissions. With increasing emphasis on circular economy solutions, this advanced technology is helping redefine road construction.
Improved Performance through Cutting-Edge Technology
Developed through extensive research and technological innovation, GENAN ROAD+ PREMIXED combines rubber powder from Genan with Vestenamer® from Evonik to create a homogenous, easy-to-handle elastomer modifier. This one-component solution simplifies the construction process and enables asphalt and bitumen suppliers to work more efficiently while conserving resources.
“One of the product’s key advantages is its versatility, as it is suitable for both wet and dry processes. This flexibility offers contractors the ability to achieve optimal results, even in changing weather conditions,” Thomas Ballegaard, CCO at Genan, explains. Laboratory tests and real-world projects have demonstrated its impressive performance. With just 10% of GENAN ROAD+ PREMIXED, results match or surpass those achieved by traditional 4% SBS modifiers. Roads constructed with this product show greater resistance to rutting and deformation, ensuring a longer lifespan and reduced maintenance needs—a crucial benefit, especially after harsh winters that leave many roads riddled with potholes.
A Greener Future with Genan
By recycling worn-out tyres into asphalt, GENAN ROAD+ PREMIXED offers an innovative solution to the growing challenge of tyre disposal. As the world’s largest recycler of tyres, Genan processes a portion of the 7,000,000 tyres discarded globally each day, preventing them from ending up in landfills. The company’s six factories contribute to a reduction of up to 280,000 tons of CO2 emissions annually.
“Our commitment to sustainability is at the heart of everything we do at Genan,” says Thomas Ballegaard and continues; “With GENAN ROAD+ PREMIXED, we’re not just improving the roads we drive on; we’re also playing a vital role in reducing the environmental impact of road construction. It’s a solution that combines innovation, performance, and responsibility.”
As the industry continues to evolve, products like GENAN ROAD+ PREMIXED will be essential for shaping a sustainable future. Investing in these greener solutions is not only a step towards improved infrastructure but also a pivotal move towards circular economy practices that benefit both the planet and future generations.
