A record of 1500 participants from 46 countries applied for the Green Product Awards, demonstrating the growing importance of sustainable products and materials in shaping a more sustainable future. Every year, the Green Product Award recognises products and concepts that stand out in terms of design, innovation and sustainability
The winners in 11 categories have now been selected from 250 nominated products and concepts.
Tire repurposing was honoured with the Green Product Award 2025 in the Initiatives category during the award ceremony on May 15th at the Nordic Embassies in Berlin. Embassy envoys and jurors such as Uwe Melichar (Touch Design Ltd.), Prof. Claus-Christian Eckhardt (Lund University), Katja Keienburg (baby&junior) presented the awards to winners from Austria, Brazil, Canada, China, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and the United Kingdom.
REGOM provides AI-powered solutions for identifying and grading used tyres at an industrial speed of one tyre every three seconds. Designed for tyre collectors and recyclers, its technology optimises sorting for reuse, resell, retread, material recovery and pyrolysis.
The tyre recycling sector has been slow to adopt digital transformation, relying on manual inspection for decades. REGOM disrupts this status quo by bringing AI-driven efficiency and technology increase yields for reuse applications extending tire lifespan, reducing waste, minimising environmental impact and preventing landfill accumulation.
