FREEE Recycle, a Nigerian tyre recycling company, has unveiled its latest product—the ÀJÀLÁ Tote and Laptop Bags
The tyre waste crisis in Nigeria mirrors the global challenge. In 2017 alone, Nigeria generated 113,000 tons of waste tyres, with limited recycling solutions in place. However, companies like FREEE Recycle have innovative solutions.
FREEE Recycle has recently presented its new product: the ÀJÀLÁ Tote and Laptop Bags made from 80% recycled materials, turning waste into functional fashion. Named after the Yoruba word for “traveller,” the ÀJÀLÁ bags represent sustainability, transformation and movement.
Ifedolapo Runsewe, Founder of FREEE Recycle, who is also nominated for this year’s Recircle Awards in the Women’s Award for the Tyre Recycling Sector category, said: “At FREEE Recycle, we believe waste does not have to be the end of the road; it can be the start of something new. The ÀJÀLÁ bags prove that recycling can be both practical and stylish. We are giving old tyres a second life, tackling Nigeria’s waste problem and supporting a cleaner planet.”
ÀJÀLÁ bags are part of a larger commitment to sustainable waste management as the company aims to recycle over 5 million tyres annually, contributing to reducing pollution and sustainable manufacturing in Africa. Besides bags, recycling tyres can provide various products such as pyrolysis oil and rubber-modified asphalt, contributing to both the economy and the environment.
