Adele Rose from Tyrewise joined The Tyre Recycling Podcast for Episode 72 as we looked to find out about the scheme’s early success and their ongoing plans and strategy to develop New Zealand’s domestic market.
Watch the Full Podcast on YouTube
Adele Rose speaks to Tyre & Rubber Recycling for the first time on the implementation of Tyrewise in New Zealand. You watch the full podcast here, over on YouTube or listen on your chosen audio platform.
Chapters:
00:00 Introduction to Episode #72
01:12 Tyrewise New Zealand: How does it work?
06:16 How Tyrewise is combatting freeriders?
07:25 Adele Rose talks Tyrewise’s Early Success
10:31 Market Development Opportunities in New Zealand
11:43 How do you persuade the New Zealand Consumer to Use Recycled Rubber Products?
14:33 How important is in for New Zealand to Recycle Locally?
15:39 New Zealand Capacity to Recycle Needs to be Matched by Domestic Market
17:31 With a lack of a domestic market, is New Zealand at risk from predatory agencies to buy tyres at lower prices?
20:45 Tyrewise’s Three Year Contract
24:34 Tyrewise’s Goal to be a Net-Importer of End-of-Life Tyres
26:02 Conclusion to Episode #72
