The Leading Journal for the Tyre Recycling Sector

The Leading Journal for the Tyre Recycling Sector

Continental Promotes Tyre Recycling

Continental Helps Build Basketball court from recycled Extreme E tyres.

Turning racing tyres into living space” – under this motto, a new basketball court is being built in Hanover to give children from the surrounding area a lively place to play, run and train. Continental is providing the necessary rubber paving stones as a donation.

The paving stones are made from recycled racing tyres from the Extreme E electric racing series, which Continental has been supporting as a founding partner since 2019.

The Extreme E tyres underwent a particularly complex manufacturing process to extract all chemical components from the tyres before transforming them into paving stones. Now the tyres will be given a second life as the foundation of a high-level basketball court.

“We are very pleased to support the project with paving stones made from our recycled tyres here in Hanover. In this way, we are bringing the materials from the sustainable Extreme E electric racing series back into circulation and using them for a good cause,” emphasised Enno Straten, Head of Strategy, Analytics and Marketing, Replacement Tyres EMEA at Continental, at the ground-breaking ceremony.

The supported project BasKIDball aims to overcome social barriers with the help of sports and to create basketball courts all over Germany where young people can train together, regardless of age, origin or school. BasKIDball stands for values such as team spirit and trust, health and fairness, and the social aspect plays a central role. Continental would like to support this approach with the help of the paving stones donation from Extreme E tyres.

Extreme E is an off-road racing series that aims to deliver exciting sport with electric-powered races under extreme conditions and draw attention to global climatic challenges. Continental is a founding partner of Extreme E, a premium sponsor, and a developer and supplier of the innovative CrossContact racing tyre, which has been developed to meet the challenges of various terrains.