India’s Fornnax is gearing up to expand its global footprint
The Ahmedabad headquartered company has recently opened an all-new sales office that will focus on exports.
“Our overseas commitments are increasing, leading us to open a sales office in the commercial hub of Ahmedabad (Gujarat) that is dedicated to international sales,” informed Jignesh Kundariya, Director, Fornnax Technology in an interview with Tyre & Rubber Recycling at its new international sales office.
“We have finalised two projects in Australia recently.” Revealed Kundariya.
Currently, Fornnax is focusing on the Australian and Middle Eastern market. Fornnax is delivering machines to companies like Tyre Collection Australia Pty Ltd and 7star Tyre PTY both based in Australia.
Another major project, involving a complete recycling plant to be shipped to Mauritius has also been finalised.
New Office to focus on individual overseas market
The office opened in October to focus on each key international market separately. “Each market has its own inherent dynamics and requires dedicated handling. We have now identified the focused markets, allocated to various sales heads for individual handling. Now markets of Europe, Middle East, Africa, Australia, and N America are handled individually by our team,” he explained.
The volume of business has grown as Fornnax is expanding at more than 30% annually further indicating its growing commitments in the domestic and international markets. The annual turnover reached INR 450 million last year.
Increasing numbers of repeat orders from existing customers are driving Fornnax sales. Last year, repeat orders from existing clients were 40 per cent and they are expected to rise to 60 per cent.
Upgrading machinery
Fornnax continues to upgrade its machinery launching new and higher capacity variants at regular intervals. Currently, the company is working on a new primary shredder, the SR 200 HD in 25-ton single pass capacity expected to debut in January 2023.
The new model will focus on TDF application (Tyre Derived Fuel). Cement sites install 3 to 4 lines for high output. But the SR 200 HD is a single line that gives a high output equivalent to 3-4 smaller lines.
The company has also launched the world’s biggest secondary shredder R4000 HD, that separates steel and rubber and has 10 tons capacity per hour.
The company is also actively showcasing its range at various international trade shows around the world to penetrate into new markets besides meeting its existing clientele.
“We will soon be exhibiting at EcoWASTE Exhibition & Forum in Abu Dhabi, regarded as the ground-breaking platform for the MENA region’s recycling, waste management and waste-to-energy industries. We are planning to highlight the SR 150 pre-shredder at the Abu Dhabi show.”
Fornnax considers the Middle East as an extension of the domestic market as it is near to India, which makes it easier for the company to provide after sales service also. “Scrap tyre availability is huge in the Middle Eastern markets of Qatar, Oman, and Kuwait. The shreds can be shipped to India also, and our range could be a game changer in these markets.”
