Sustainability is the word that appears in almost every press release from almost every multinational in almost any industry. The tyre industry is no less infatuated with the term, but what does it actually mean?
TRR Talks to the Tyre Manufacturers about Sustainability
When Joe Public hears of sustainability they think of renewables, or recycling, of repeatable processes that do not damage the environment. Yet, at the last Future Tyre Conference before the pandemic, the topic was Sustainability, and after two days of discussions and presentations Dr Julian Oram from Mighty Earth, a global campaign organisation that works to protect the environment, commented on the lack of recycling discussed, and the lack of impetus in a conference about sustainable tyres, and that the tyre industry needed to do more about recycling.
Tyre and Rubber Recycling asked Bridgestone, Continental, Pirelli and Michelin about sustainability and recycling.