Swedish Tyre Recycling (SDAB) has won two prestigious design awards at Svenska Designpriset 2025 – one for the anniversary book Repurposed Performance and one for the inspirational film When Glass Meets Steel
On 23 October in Stockholm, Sweden’s design community celebrated top achievements at Nalen
SDAB won awards in both categories they were nominated for. Repurposed Performance, an in-house coffee table book on recycled tyre materials, received a Silver Medal in the Editorial – Book category. This recognition was notable since most other entries were produced with established design agencies. “The book was born out of a need to showcase recycled tyre rubber in a new and unexpected way.
Many people are unaware of the possibilities this material offers. Through an accessible and inspiring format, we hope more people will discover the material’s second life,” says Frida Grunewald, SDAB Communications Manager and designer of the anniversary book.
SDAB received recognition for its film When glass meets steel, featuring artist Lisa Hartwig Ericson’s use of recycled tyre steel in glass art. The film won the People’s Choice award in the Film/Animation – Information, Culture, Leisure 2025 category as part of the Art of Recycling initiative with True North/True Production.
“These two awards show that our approach to design and communication is making a difference. More people are discovering the value of repurposed tyre materials and the attractive properties they offer. It’s an important shift,” says Fredrik Ardefors, CEO of SDAB.
“Both the book and the film aim to broaden the perception of what recycled tyre materials can contribute to. The recognition we’ve received from both the jury, and the public means a great deal for us and the industry,” he added.
