Hana Technologies, Inc., a global leader in the design and manufacturing of embedable RFID tyre tags, is proud to announce its membership in the Circular Rubber Platform, making it the first RFID company to join this initiative
This milestone reinforces Hana RFID’s long-standing commitment to sustainability and circularity in the tiye and rubber industry.
Since 2005, Hana RFID has pioneered RFID-enabled tyre traceability, supporting circularity by allowing seamless tracking from cradle to grave. Embedded during manufacturing, Hana’s RFID tyre tags provide each tyre with a unique digital identity, enabling full lifecycle traceability—from production and usage to recycling and repurposing.
“We are excited to join the Circular Rubber Platform as the first RFID company in this initiative,” said Val Peters, VP of Marketing at Hana RFID. “RFID technology is essential for advancing a circular economy in tyre manufacturing, and we look forward to collaborating with partners across the rubber sector to drive sustainability on a broader scale.”
An RFID tyre tag is a small, embedded device that uses radio frequency identification (RFID) technology to track, monitor, and manage tyres. These tags create digital twins of tyres, offering seamless integration with fleet management systems, inventory tracking, and other digital applications, including the European Digital Product Passport (DPP). By enabling a digital twin, Hana’s RFID solutions empower the entire tire ecosystem to optimise maintenance, improve inventory control, streamline fleet management, and develop innovative business models that enhance efficiency and sustainability.
“RFID technology is key to enabling a circular rubber economy. RFID enables seamless tracking from production to end-of-life recycling by connecting material and production data into each rubber product. It provides traceability and easy identification and allows for smart sorting of materials and efficient recycling to ensure responsible reuse, remanufacturing, recycling, and waste reduction,” said Enrico Koggel, Co-founder of Circular Rubber Platform. “We are therefore very happy to announce Hana as a new member of the Circular Rubber Platform, with the technology and experience they can provide to the platform. We look forward to sharing knowledge on RFID and working out opportunities for this technology in rubber industries that require Digital Product Passports in the near future, such as footwear.”
Joining the Circular Rubber Platform aligns with Hana RFID’s mission to drive innovation in tyre traceability and promote a circular economy. Through collaboration with industry leaders, Hana aims to advance RFID adoption in sustainable tyre lifecycle management, ultimately reducing waste and maximising resource efficiency.
