Green Rubber Recycling Company is the eco-friendly part of Almailam Group, which is the biggest distributor of car products in Kuwait
However, after sixty years of being in business, there is also a big responsibility to take care of people and the Earth, according to Engineer Waguih Moenes, the Technical Manager of the company’s tyre recycling factory.
Engineer Waguih added; “We decided that seeing piles of scrap tyres grow was not acceptable to us. We are now working hard to achieve our goal of a circular economy. Almailam Group has been a top company in Kuwait’s car business for almost sixty years, our story is about hard work, love for what we do, and not giving up. The group started as one tyre shop, and now we are a well-known name in retail and corporate distribution. We have built our success with hard work, good quality, fair prices, a committed team, and the support of our loyal customers.”
Engineer Waguih Moenes explained that Almailam Group was the first operator to start waste tyre Recycling in Kuwait, that was in the year 2013. The objective was to give the waste tyres a new life, so the board of Directors chose Alghara area due to its near to old tyre symmetries. The area of the factory is ten thousand square metres; this includes the production line area in addition to a huge area for storage.
“The journey was filled with challenges,” added Eng. Waguih. “Numerous mistakes were made and difficulties faced, like equipment and product failures, working at very high temperatures, also because this was a new experience for us, it came at the cost of learning and understanding, which led us to finally make it succeed.
“At Green Rubber Recycling we shred totally the tyre and isolate the different components, rubber, steel and fibre. Steel and fibre go into other recycling applications. Most of the machines originate from Germany, the material additives “the Binder” the Rubber Binding material, is from Swiss origin. We trust in high technology,” added Eng. Waguih. “The labour power is sixty people, split between technicians and administrative employees. The energy implemented is only electrical energy, and it fully conserves the environment.
One of Green Rubber Recycling’s most important products is rubber crumb, which is utilised to form an assortment of flooring applications, which can be used in playgrounds, nurseries, car parks, walkways and medical applications. The operation also generates fine rubber powder, which is used as a filler in select sorts of rubber fabrication. In terms of sustainability, rubber flooring as a fabric is eco-friendly and recyclable, with a very minor effect on the environment. The company’s product is Green Rub Play, produced under the strapline, “Now safety is child’s play,” with which the company is saying the fear of falling and hurting oneself ought to never get within the way of play.
“When it concerns our children, we need to assure their utmost safety and wellbeing,” confirmed Eng. Waguih. “At Green Rubber Recycling Company, we have actualised rigid measures for each phase of the fabrication procedure. The MDI Binders are premium quality, and crumb rubber is carefully chosen and sorted by size, much obliged to our modern technological laboratory equipment. To avoid injury our rubber tiles are subjected to thorough testing using the TRIAX Impact testing system, the most superior technology in this field worldwide. TRIAX 2015 framework is completely compliant with universal benchmarks, for the measurement of Shock and Head Injury values (DIN EN1177 and ASTMF-1292), and is known as the benchmark in the testing of surfaces in playgrounds and sports fields. The HIC (Head Injury Criterion) test is one of the most successful test to estimate the likelihood of head damage happening from surface impact, and the related critical top height, this help us choose the tile thickness.
“Our second product line is called Green Rub Infill,” Eng. Waguih continued. “The expansion of new generation sports turfs, and the need for proficient sporting facilities, has led to an increase in high quality fields in difficult climates, at low operational and maintenance costs. Our product applications are classified into; kids’ play areas, sports and fitness halls, parking and walkways, health and wellness, animal flooring, synthetic turf infill, shooting ranges, private homes, and noise reduction flooring. Lately we have presented two new products. Firstly, “Green Rub Auto”, is the best choice for a longer enduring tyre, for cars that are parked for long periods of time. Our second new product is the Rubber Insulation Sheets which incorporate “Noise Reduction Technology”. This premium technology was designedto reduce noise transmissionfrom foot activity and hardware in multistore buildings.
It is always important to discuss marketing issues with the Recycling Factory Official, so Eng. Waguih explained that Green Rubber Recycling sell their products locally in Kuwait, and export to all Gulf states, due to special commercial ties between the GCC countries, and as their product is needed in those countries.
“At Almailam Group, Green Rubber Factory managed to handle all challenges from the beginning,” explained Eng. Waguih, this enables us to concentrate in Research and Development and explore new markets.”
Asking Eng. Waguih to summarise company’s vision, mission and core values, he explained that “our mission is to build a business that positively contributes towards minimising waste. Our dedication to the ecosystem is an important part of our business ethos. Our vision is to make Kuwait a leader in producing innovative green products from recycled tyre waste, and our core values are contributing to environment conservation, holistic customer approach, being an Inspiring and creative business partner, adopting cutting edge recycling technology, and being an honest and caring employer.”
